When you enter the property market, you are taught three very important words: location, location, location. The better the location the more money you can make on your property. The exact same thing can be said about the casino floor and the placement of slot machines. We like to think that the casino floor design is either completely random or done in a way that it at least looks good.
The latter is of course completely on the nose. But it is not simply about an interior decorator that said Cleopatra has to be next to the bar. Casinos are monitored to see which areas of the casino floor is the most popular for people to gather. The slot machines that cost the most to play and looks the best on the eye, is then placed in those areas. Considering that you are already at the location you are more likely to play the slot that will be the heaviest on your pocket.
When you sign as a club card member at the casino you are eligible to all kinds of freebies and promotions. You get special offers and deals that the one-time card user who is not a member does not get. This is not a coincidence. In fact, it is planned that way and gets calculated every single time that you place your club card into a slot machine to play it.
A club card has form of chip or stripe on it. The function of this chip is to store your information. It records everything that you do with that card. Every single slot that you play is recorded on it. The information belongs to the casino. The casino now knows exactly what you do with your card when you are using your club card.
This sounds like no big deal. After all Google, knows almost what you are thinking before you yourself does. The data on your card is of course fed to the casino marketing department. They use this data to offer you more deals and promotions that are related to things that your card tells them you enjoy. This enables them to keep you as a happy customer of the casino for as long as possible.
Not A Long-Term Investment.
You can never really win at slots. This seems like a silly or even redundant thing to say. Afterall, people are constantly winning at slots. Big wins as well as small wins. Here is the secret. The slot machine is designed to work that way, but it is also designed to retain between 40 to 10 percent of whatever it is that you are playing on it. This is of course slot dependent.
The casino is a business and needs to make money and the biggest money maker for the casino are the ever-attractive slot machines. If a slot machine paid out everything that was placed into it, the casino would become bankrupt. In the long run, you can never really win at slots because the system was designed to work that way.